About Us
About Gurley Leep Lincoln in South Bend, IN
The story of Henry Ford is sometimes considered an American legend. In 1903 Detroit, Henry Ford founded the Ford Motor Company-the manufacturer that is often described as the catalyst for the American automotive industry. Despite the legend, Ford did not actually invent the assembly line, but he did seek to make automobiles accessible and affordable for the average person-an idea that continues to shape the modern world. Lincoln, named after America's 16th President, was founded in 1917 and purchased by Ford in 1922.
Lincoln joined the Gurley Leep Automotive Family in 1999, and Gurley Leep Lincoln proudly serves South Bend, Mishawaka, Elkhart, and the surrounding area with a customer-first luxury dealership experience. Whether you are shopping for a new Lincoln, exploring used or certified pre-owned options, working with our finance team, or visiting our service department and parts department, our team is here to make every step simple, helpful, and stress-free. In a collision? Our body shop is ready to help get your vehicle looking like new. Visit us at 320 East Ireland Rd, South Bend, IN 46614, and see how we can help you Go Further.
Founded in 1977 by Mike Leep Sr. and Van Gurley, the Gurley Leep Automotive Family began with a Buick dealership in South Bend, Indiana, built on a simple belief: treat people the right way and success will follow.
Today, as one of Michiana’s most recognized and respected automotive groups, that commitment remains at the heart of everything we do. As a family-owned business led by Mike Leep Jr. and James Leep, the Gurley Leep Automotive Family has grown to represent 20 automotive brands across 24 dealerships in five states, supported by more than 1,500 dedicated team members.
Our mission extends far beyond selling and servicing vehicles. We are committed to bettering the lives of our guests, our team members, and our communities. Whether we’re helping guests find the right vehicle, creating opportunities for team members to build meaningful careers, or investing in the communities we call home, we strive to make a positive impact every day.
For nearly five decades, generations of families have trusted us with their automotive needs. We are honored by that trust and remain committed to delivering exceptional experiences with warmth, professionalism, and genuine care.
Our Mission
We are a family-owned business committed to bettering the lives of our guests, our team members, and our communities.
Our Values
Our guests are the focus of everything we do. We always treat them warmly, with kindness and professionalism.
Team members are family. We are invested in their success by providing the tools, training, and opportunities to prosper.
We are driven to give in our communities. It’s the right thing to do.
Recognition
CARFAX Top-Rated Dealer
Here at Gurley Leep Lincoln we are pleased to announce we have won the CARFAX Top-Rated Dealer award for 2025. This honor is reserved for a select group of dealerships that consistently provide exceptional customer experiences through verified reviews and strong overall ratings. Winning this award is just a reflection of our continued commitment to delivering the elevated service, quality, and care our customers expect and deserve.